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Time for Timer was the collective title for a short series of public service announcements broadcast on Saturday mornings on the ABC television network starting in the early 1970s. The animated spots featured Timer, a tiny cartoon character who represented the sense of "time" in the human body. Timer was in charge of when a person felt it was time to eat, time to sleep, etc. He carried a large pocket watch inside of him, which would often set off an alarm whenever something was about to happen. Usually wearing a bow tie and top hat, Timer looked somewhat like a little yellow blob with long arms and legs, and a face. Timer also had limited magical powers, such as instant transportation, which he often used to exit his host body from time to time if things got too exhausting. A wise-cracker as well as a song-and-dance man, Timer promoted healthy eating and personal hygiene for children, using clever songs and animation.