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ego trip's The (White) Rapper Show is an American reality television series created by ego trip magazine that first aired on VH1. In the show, ten white rappers compete with each other for the chance at a $100,000 grand prize. The show is based in the South Bronx, with MC Serch serving as the host. At the end of each show, one rapper was eliminated. Each episode followed a different theme in Hip Hop culture and music, evolving the contestants from wanna-be white rappers to full-fledged and multi-faceted hip hop acts.